30 Day Blog Challenge

The primary purpose of having this blog is to maintain a list of courses I am doing, the books I am reading and the things I am learning. Also, share the important lessons that I am learning along the way.

It makes complete sense to learn how to blog before starting on the real topics. So I am doing the course 30 days blog transformation challenge on Udemy.

Here is a day by day challenge to improve your blogging skills. I am planning on doing this over the next 60 days, instead of 30.

1: Blogging Mindset:

Whatever you put on your blog, do it to help others. Your blog should fulfill needs and wants of your users. Your about section should also reflect that. Don’t make it too much about yourself, make it for your readers.

2. Idea file

Everytime you get an idea, put it in an idea file. You can use Evernote for clipping ideas on the internet or save audio on the go.

3. Blogging Calendar

Put your content in a strategic manner. Don’t take a reactive approach, but take a proactive approach instead. It’s good to use a physical calendar too! You can write important events that you want to promote on the calendar and plan your blogging schedule accordingly.

4. Write your stuff in advance

Write your stuff in batches too, if required. You don’t have to write every-single-day. You can write stuff in series.

5. What makes a good blog post?

Two perspectives:

  1. Your readers
  2. Search engines

Use Keyword research to identify what people want to read, search volume and Ad competition. You ideally want to find keywords with high volume and low competition.

Once you have identified a few keywords, Search for those keywords on Google to get an idea of competition.

Give them something at the end of the post. Something as simple as a free PDF (or discount coupon for a course?)

6. Headlines for your blog posts

You are competing against all other headlines.

Some examples of good(?) blog posts:

  1. [X][keyword phase][Curosity Phase] => 10 blog post headlines that work everytime they are tried
  2. Rubber Neck Effect (Possibilites of something wrong) => 7 Warning Signs that … || The great XXXX Hoax
  3. Mystery => “The Little known ways to… ” || “The secret to…”
  4. Solve a problem => “How to X in 5 min flat” || “11 shortcuts for [Problem]”
  5. Piggybacking => “[Famous person’s] top 10 tips for” || “The [Famous] school for …”
  6. Mistakes => “3 ____ mistakes you are probably making today”

7. Rules for good blog writing

Don’t use academic writing.

  1. Use powerful headline
  2. Start off with an attention grabber
  3. Make it scannable
  4. Image with caption
  5. End with a call to action

8. Pattern interrupt

Break patterns, awaken your audience. Maintain attention.

9. Powerful paragraph

Shorter paragraphs. Sometimes even 1 word paragraphs. Rules of academic writing don’t apply here.

10. Call to action

Give your reader a next step. ALWAYS.

Examples:

  1. Click for more information
  2. Buy now
  3. Get on newsletter
  4. Post a comment
  5. Ask them to share

Choose the right stop points. Ex blog homepage, top of the sidebar, directly beneath the posts, footer.

Avoid more than a single CTA.

11. Unique selling proposition

  1. Define what makes your blog stand out
  2. Immediately defines what do you in reader’s mind
  3. What makes what you are doing different

Finding your USP:

  1. Your natural personality
  2. Narrowing down your niche
  3. Combining dissimmilar markets

Communicating your USP:

  1. Blog’s title, logo and slogan
  2. About page
  3. Your content

12. The about page formula

  1. Clear, concise elevator pitch
  2. Benefits
  3. Opt-in
  4. Your story (oriented towards benefit to the users)
  5. Opt-in

13. Color

Think of your brand perception.

14. Strategic Sidebar

  1. List opt-in
  2. List to resource guides
  3. Popular posts
  4. Social media – don’t overdo this

15. Homepage

Find the purpose of the homepage and optimise it for that.

16. Resource page

Reuse content to form resources – we are doing it already.

17. F Pattern

Left sidebars perform better.

18. 3 second rule

Goal of the blog should be understandable in 3 seconds.

19. Email collection

Email list is the most important thing for your blog. This is the most important metric for measuring your audience.

20. Opt-in placement

21. Optimize list subscription funnel

ALWAYS UPSELL HERE…

22. Utilize autoresponder

Drip marketing to take users through what they need to learn to accomplish what they want to do.

If you’re selling something, always upsell.

23. Social media buttons

Only offer the ones that matter to your audience.

24. Keep your readers coming back

  1. RSS
  2. RSS-to-Email: Email the full blog post whenever you publish the article
  3. Email

25. Social Proof

People tend to follow the crowd. Show people that they are NOT alone.

Source of social proofs:

  1. Testimonials, comments, email surveys
  2. Tweets, Facebook, LinkedIn recommendations
  3. Follower counts, RSS Counts
  4. Places you have guest posted, interviewed etc

26. Find you money posts

Money Posts = Posts with max traffic.

  1. Create custom templates on these posts
  2. Place relevant offers on those pages

27. Gathering ideas from your audience

  1. Watch comments
  2. Ask the reader posts
  3. Survey
  4. Social media
  5. Q&A calls, webinars
  6. Emails to your lists

28. Learn what audience wants you to make for them

Product ideas:

  1. What products would you be looking to buy if someone was just smart enough to make it?
  2. What products have you been considering to buy for the last sevaral months?
  3. What free thing would you like me to make for you?

29. Developer your audience avatar(personas)