The primary purpose of having this blog is to maintain a list of courses I am doing, the books I am reading and the things I am learning. Also, share the important lessons that I am learning along the way.
It makes complete sense to learn how to blog before starting on the real topics. So I am doing the course 30 days blog transformation challenge on Udemy.
Here is a day by day challenge to improve your blogging skills. I am planning on doing this over the next 60 days, instead of 30.
1: Blogging Mindset:
Whatever you put on your blog, do it to help others. Your blog should fulfill needs and wants of your users. Your about section should also reflect that. Don’t make it too much about yourself, make it for your readers.
2. Idea file
Everytime you get an idea, put it in an idea file. You can use Evernote for clipping ideas on the internet or save audio on the go.
3. Blogging Calendar
Put your content in a strategic manner. Don’t take a reactive approach, but take a proactive approach instead. It’s good to use a physical calendar too! You can write important events that you want to promote on the calendar and plan your blogging schedule accordingly.
4. Write your stuff in advance
Write your stuff in batches too, if required. You don’t have to write every-single-day. You can write stuff in series.
5. What makes a good blog post?
- Your readers
- Search engines
Use Keyword research to identify what people want to read, search volume and Ad competition. You ideally want to find keywords with high volume and low competition.
Once you have identified a few keywords, Search for those keywords on Google to get an idea of competition.
Give them something at the end of the post. Something as simple as a free PDF (or discount coupon for a course?)
6. Headlines for your blog posts
You are competing against all other headlines.
Some examples of good(?) blog posts:
- [X][keyword phase][Curosity Phase] => 10 blog post headlines that work everytime they are tried
- Rubber Neck Effect (Possibilites of something wrong) => 7 Warning Signs that … || The great XXXX Hoax
- Mystery => “The Little known ways to… ” || “The secret to…”
- Solve a problem => “How to X in 5 min flat” || “11 shortcuts for [Problem]”
- Piggybacking => “[Famous person’s] top 10 tips for” || “The [Famous] school for …”
- Mistakes => “3 ____ mistakes you are probably making today”
7. Rules for good blog writing
Don’t use academic writing.
- Use powerful headline
- Start off with an attention grabber
- Make it scannable
- Image with caption
- End with a call to action
8. Pattern interrupt
Break patterns, awaken your audience. Maintain attention.
9. Powerful paragraph
Shorter paragraphs. Sometimes even 1 word paragraphs. Rules of academic writing don’t apply here.
10. Call to action
Give your reader a next step. ALWAYS.
- Click for more information
- Buy now
- Get on newsletter
- Post a comment
- Ask them to share
Choose the right stop points. Ex blog homepage, top of the sidebar, directly beneath the posts, footer.
Avoid more than a single CTA.
11. Unique selling proposition
- Define what makes your blog stand out
- Immediately defines what do you in reader’s mind
- What makes what you are doing different
Finding your USP:
- Your natural personality
- Narrowing down your niche
- Combining dissimmilar markets
Communicating your USP:
- Blog’s title, logo and slogan
- About page
- Your content
12. The about page formula
- Clear, concise elevator pitch
- Your story (oriented towards benefit to the users)
Think of your brand perception.
14. Strategic Sidebar
- List opt-in
- List to resource guides
- Popular posts
- Social media – don’t overdo this
Find the purpose of the homepage and optimise it for that.
16. Resource page
Reuse content to form resources – we are doing it already.
17. F Pattern
Left sidebars perform better.
18. 3 second rule
Goal of the blog should be understandable in 3 seconds.
19. Email collection
Email list is the most important thing for your blog. This is the most important metric for measuring your audience.
20. Opt-in placement
21. Optimize list subscription funnel
ALWAYS UPSELL HERE…
22. Utilize autoresponder
Drip marketing to take users through what they need to learn to accomplish what they want to do.
If you’re selling something, always upsell.
23. Social media buttons
Only offer the ones that matter to your audience.
24. Keep your readers coming back
- RSS-to-Email: Email the full blog post whenever you publish the article
25. Social Proof
People tend to follow the crowd. Show people that they are NOT alone.
Source of social proofs:
- Testimonials, comments, email surveys
- Tweets, Facebook, LinkedIn recommendations
- Follower counts, RSS Counts
- Places you have guest posted, interviewed etc
26. Find you money posts
Money Posts = Posts with max traffic.
- Create custom templates on these posts
- Place relevant offers on those pages
27. Gathering ideas from your audience
- Watch comments
- Ask the reader posts
- Social media
- Q&A calls, webinars
- Emails to your lists
28. Learn what audience wants you to make for them
- What products would you be looking to buy if someone was just smart enough to make it?
- What products have you been considering to buy for the last sevaral months?
- What free thing would you like me to make for you?